General Assembly presents Marketing BS with Edward Nevraumont
This event series will help simplify your business — and your job. Each month, host Ed Nevraumont will cover a different marketing function or tactic and show, with humor and topical examples, why it’s generally a waste of time. He’ll then explain what really works. Every month Ed will be joined by a local business leader who will share their take on the monthly “Marketing BS” topic.
June featured guest: Liz Pearce, CEO, Fresh Chalk
June Topic: Market Research
This month Marketing BS takes aim at market research. Though market research seems like a reliable way to hedge your bets, self-reports from consumers are blatantly unreliable and full of desirability bias. A far better approach: decide what you are going to do WITHOUT research, and then define what it would take for you to change your mind.
6:00pm: Check-in and networking
6:30pm: Program and Q&A
Event is FREE to attend. Please register in advance. Cash bar available.
About the Experts:
Edward Nevraumont helps great companies grow beyond expectation. One of the most consistently successful executives in business, he has become the go-to resource for private equity and venture capital firms that want to accelerate the growth of their portfolio companies. As CMO/CRO at General Assembly, he built and prepared the company for a $412.5mm sale to Adecco. He steered A Place for Mom from the brink of collapse to generating 30% annual growth over multiple years. As an executive at Expedia, Edward created the VIP Hotel program, Expedia Rewards, and the first landing pages organization. He previously worked for McKinsey & Company, P&G, and holds an MBA from the Wharton School.
Edward's presentations combine vibrant humor and quick wit (Edward has years of stand-up comedy experience, including competing in the finals at the Melbourne Comedy Festival), goal-setting and self-discipline (Edward completed an IRONMAN race in under 12 hours) and appreciation for global cultures (Edward has traveled to 55 countries around the globe, including 17 countries with his young children)
Today Edward is one of the most in-demand executive consultants and international speakers on the market. He advises companies across industries, including SMB, SaaS, marketplaces, eCommerce, CPG, non-profit, NGOs, and media conglomerates. His latest book, Marketing BS, will be published in 2019 by Lionscrest.
Liz Pearce is the CEO of Seattle-based Fresh Chalk, a social network that helps you find professionals that your friends recommend. Prior to that, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business. She holds a B.A. and M.A. from The George Washington University.